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ACT II

ACT I

wienerschnitzel

PRODUCT

The hot dog, which people think is too "basic" for their lunch of choice.

INSIGHT

Basic isn't a bad thing when all you've ever needed is the hot dog and the bun for an 
ever-tasty, always-consistent quality classic.

CONCEPT

While everything else is updating, renovating or modernizing, the hot dog hasn't had to.

That's because it got it right from the start. It's simply timeless.