wienerschnitzel
ACT II
PRODUCT
The hot dog, which people think is too "basic" for their lunch of choice.
INSIGHT
Basic isn't a bad thing when all you've ever needed is the hot dog and the bun for an
ever-tasty, always-consistent quality classic.
CONCEPT
While everything else is updating, renovating or modernizing, the hot dog hasn't had to.
That's because it got it right from the start. It's simply timeless.
EXPERIENTIAL: HEATED SEATS
Heated benches will be pop up in cold cities, paired with a monologue to read from the hot dog that's always been there for you
DIGITAL: INFLUENCER BOXES
After receiving boxes of simply timeless swag, Instagram influencers can give away Wienerschnitzel coupons that never expire to their followers
TRADITIONAL: PRINT
Highlighting the "basic" things our consumer does through witty long copy shows that the hot dog has something important to say
INTERACTIVE: FOOD TRUCKS
A spin on the classic hot dog cart, these traveling food trucks with interactive photo areas will increase social media engagement
CELEBRITY SPONSOR
Nobody embodies our witty tone better than the timeless Betty White, who has publicly thanked hot dogs for her longevity
SLOWLY ZOOMING IN ON SINGLE SHOT OF HOT DOG ON PEDESTAL WITH A WHITE BACKGROUND.
NARRATOR: “Your grandma used to say, ‘don’t fix what isn’t broken.’ And she was absolutely right. While some things are changed every few weeks... I’m talking to you, never-ending software updates... some things don’t need to change because they got it right the first time.
NARRATOR: “That’s why we’ve been the same basic hot dog since our creation. It’s this simply–"
A HAND REACHES TO PICK UP HOT DOG. CAMERA ZOOMS OUT. WE SEE BETTY WHITE HOLDING THE HOT DOG.
BETTY WHITE: “Hey guys, I’m here for the commercial. When do we start?”
NARRATOR VOICE OVER: “Uh... actually, that’s good.
We'll use this."
SCREEN CHANGES TO BETTY WHITE QUOTE AND THE SIMPLY TIMELESS LOGO FADES IN.
BETTY WHITE VOICE OVER: “Oh, was this someone’s hot dog? Sorry, I’m not sharing. You guys got anymore?”
SINGLE SHOT INSIDE OF A SHOPPING CART. THE WHEELS MOVING AS BUNS, HOT DOGS, AND MUSTARD ARE TOSSED INTO THE CART ONE BY ONE.
NARRATOR: “People love to make innovation the hero behind history's greatest achievements. But do you think that Henry Ford made the Model T for the glory? Nah, it was because he was tired of chafing every time he rode his horse. “Innovation” really just means someone didn’t get things right the first time.
NARRATOR: “We did, though. That’s why we haven’t had to change. Just the hot dog inside the bun creates a satisfying and simple meal you’ve always known and loved. Maybe throw in some mustard if you’re feeling saucy. It’s beca–"
A BOTTLE OF VODKA IS PLACED INSIDE THE
SHOPPING CART.
NARRATOR: ““Wait, vodka? That’s... not part of
our commercial.”
CAMERA ZOOMS OUT AND BETTY WHITE IS SEEN PUSHING THE SHOPPING CART.
BETTY WHITE: “Part of the commercial? What do you mean? I’m just grocery shopping.”
NARRATOR VOICE OVER: “You know what, let's...
just use this."
SCREEN CHANGES TO BETTY WHITE QUOTE AND THE SIMPLY TIMELESS LOGO FADES IN.
BETTY WHITE VOICE OVER: ““Oh is this one of those fancy self check-outs? These are the best thing to happen to grocery stores since sliced bread. And trust me, I was there for that.”
CD: Alyssa Nodorft AD: Sallie Hildebrand, Morgan Mullen, Jessica Pruitt CW: Kendall Becker, Lauren McDowell, Ryan Unger