mars, inc.

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THE ASK

Convince three executives from Mars, Inc. to meet with our client, Blue Yonder, about their supply chain software solutions.

THE SOLUTION

Grab their attention through eye-catching direct mail pieces that set them up with everything they'll need for a "Mission to Mars."

2021 Bronze ADDY's Winner, Sales & Marketing – Poster Series

DELIVERY ONE

A “classified “ dossier is delivered to each of our key stakeholders. Inside is their MISSION 2020 briefing, introducing them to the campaign and welcoming them with their very own mission patch.

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DELIVERY TWO

A series of 3 posters in which we highlight a day in the life on Mars in the not-too-distant future, each of which showcase a different part of the day, touching on how the Blue Yonder supply chain made their tasks possible. Each of our three stakeholders receives a different part of the story, with encouragement for them to connect with each other to complete the other two parts.

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DELIVERY THREE

Delivery three pays off the first two deliveries by delivering the flight plan for mission to Mars. It includes a ticket (to the meeting location, Scottsdale), a Crew Activity Plan, a series of postcards and a space pen — all sent in a space age silver mailer (just like NASA).

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