mars, inc.
ACT II
THE ASK
Convince three executives from Mars, Inc. to meet with our client, Blue Yonder, about their supply chain software solutions.
THE SOLUTION
Grab their attention through eye-catching direct mail pieces that set them up with everything they'll need for a "Mission to Mars."
2021 Bronze ADDY's Winner, Sales & Marketing – Poster Series
DELIVERY ONE
A “classified “ dossier is delivered to each of our key stakeholders. Inside is their MISSION 2020 briefing, introducing them to the campaign and welcoming them with their very own mission patch.
DELIVERY TWO
A series of 3 posters in which we highlight a day in the life on Mars in the not-too-distant future, each of which showcase a different part of the day, touching on how the Blue Yonder supply chain made their tasks possible. Each of our three stakeholders receives a different part of the story, with encouragement for them to connect with each other to complete the other two parts.
DELIVERY THREE
Delivery three pays off the first two deliveries by delivering the flight plan for mission to Mars. It includes a ticket (to the meeting location, Scottsdale), a Crew Activity Plan, a series of postcards and a space pen — all sent in a space age silver mailer (just like NASA).
